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The Naked Brand
IMDB Rating: 7.6/10 from votes
Release: 17 April 2013 (USA) /

The Naked Brand

Genre: Documentary, History, News
Director: Tim Atkinson,
Stars: , , , , , , , , , , , ,
Synopsis: The Naked Brand is a story about how corporations can help save the planet one small step at a time. It's an introduction to a bright new future where companies tell the truth and work hard to create better products and a better planet. Corporations have incredible influence on the world we live in and that's given them free reign to pollute, collude and mislead us, but advances in technology are rapidly making them accountable not just to shareholders, but to everyone. Now that we have constant access to the truth about the products we use and the ethics of the companies behind them, big brands are realizing that looking great isn't enough. It's time to actually be great. Written by Anonymous

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Critic Reviews

The Naked Brand is an extremely well-crafted documentary about the evolution of advertising and the heightened importance of brand transparency.

I first saw clips of this film during a marketing conference in 2013 where the filmmaker Jeff Rosenblum was a featured speaker. It piqued my interest then, but I sort of forgot about it until today. This film is definitely worth watching, filled with interesting footage and candid interviews with some of the top CEOs and innovators in today's business world (from huge corporations to innovative grassroots start-ups).

Highly recommended for anyone who works in marketing or considers themselves to be an educated consumer.

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