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The Century of the Self
IMDB Rating: 9.0/10 from N/A votes
Release: 17 Mar 2002 /

The Century of the Self

Genre: Documentary
Synopsis: A documentary about the rise of psychoanalysis as a powerfull mean of persuasion for both governments and corporations.

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Critic Reviews

Caught this fantastic documentary at Cinema Village in NY. In short, it traces the tremendous influence of Freudian ideas and the family Freud - Siggie, Anna, and nephew Edward Bernays - on the development contemporary capitalist societies.

Using chilling footage and lucid voice over, it traces the methods by which Freud's discoveries about the sub/unconscious mind were systematically implemented by corporate America in the 1920's and later the U.S. government to increase their wealth/power while at the same time giving people the impression of greater personal freedom. It was Bernays who founded the 1st public relations firm and coined the term "engineering consent".

Its thesis spans everything from the invention of public relations, modern advertising techniques, Nazi Germany, CIA brainwashing, the self-help movement, consumer culture and current U.S./British electoral politics. All of which have direct antecedents in the ideas of Freud.

Apparently, due to lack of copyright clearances, it is not available on DVD or tape. But hopefully it will make the art house circuit. His follow-up, The Power of Nightmares, is supposedly even better. It deals with 9-11.

More comprehensive and persuasive than "The Corporation" and more objective and grounded that Michael Moore's work, "Century of the Self" is essential viewing.

If you think corporate and government collusion in controlling the masses is tin hat stuff, well, start measuring your head...

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