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||IMDB Rating: 5.0/10 from NOT RATED votes
||Release: 26 Jan 2009 /
||Director: Kobi Shely,
||Synopsis: A exploration of the fanaticism that surrounds the Apple brand, featuring interviews with Mac evangelists and members of the Mac community.
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I suppose it often is the case that documentaries about a subject you
know something about are unsatisfactory. You were there and built your
own narrative that will be richer and make more sense to you than the
one the filmmaker chooses.
The story here has a small group of technology revolutionaries, some in
a company and others in a "community." As the company, Apple, becomes
successful rather than beleaguered by IBM and Microsoft, it "turns it's
back on" that community. Members of that community are interviewed,
intercut with footage from MacWorld Expos.
The problems here are many. They missed the most interesting bits of
the story. They chose uninteresting people as their talking heads. And
the thing is poorly put together.
There are several communities in the history of Apple, running in
parallel and having little to do with each other.
You have the guys here, the nerds, the hobbyists. The lifestyle people
who buy into the revolution as a cultural thing, and who link that to
assembling with others. You have what can fairly be called the
"creative professionals," who then and now prefer the Mac. During the
lean years, this was the true faithful, and they are far more
interesting to encounter than what is now termed "fanboyz."
They instead include some nerdy folks who believe themselves to be
creative geniuses. Why not interview some of the people who actually
did change the world with these machines?
And then there is the third group, by far the most fascinating. Apple
was not saved because Steve Jobs returned. Jobs frankly had messed up
at Apple and was booted out. What saved Apple is that Jobs came back
bringing the technology that is now the core of every Apple product,
the NeXT. This was the company he formed after leaving Apple. They
started from scratch.
Jobs had a specific designer computer in mind that he insisted be a
perfect cube and matte black. The machine itself is long since
forgotten, something of a design joke. But the software decisions that
went into it were remarkably smart. Those decisions were not made by
Jobs, or NeXT, they were made by massive investments by the
intelligence community to build something that worked. Because the
funding was cloaked (DARPA gets credit) and the management classified,
this story will likely not be told.
BSD Unix, the MACH kernel, "Objects all the way down." These are
elements that built the Mac, that in today's dollars is a huge amount
in taxpayer investment, managed by hidden revolutionaries to make life
better. Now that is a story.
Ted's Evaluation -- 1 of 3: You can find something better to do with
this part of your life.
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