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||IMDB Rating: 7.2/10 from 5,845 votes
||Release: 12 September 2007 (USA) /
||Director: Gary Hustwit,
||Stars: Alfred Hoffmann, Bruno Steinert, Erik Spiekermann, Hermann Zapf, Jonathan Hoefler, Leslie Savan, Manfred Schulz, Massimo Vignelli, Matthew Carter, Michael Bierut, Mike Parker, Otmar Hoefer, Rick Poynor, Tobias Frere-Jones, Wim Crouwel
||Synopsis: A documentary about typography, graphic design, and global visual culture.
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Watch Helvetica - Alternative Versions.
Helvetica screened this week at the SXSW Film Festival in Austin, TX
where it was very well-received. In a million years it would never have
occurred to me to do a documentary on a type font. The film makers
somehow came up with the idea of doing a cultural history of the
Helvetica font which has become the almost universal default modern
font over the past 50 years. Fonts are almost like the air we breathe.
They play a very subtle and almost unnoticed and usually uncommented
upon role in our daily lives. The social and psychological ways in
which Helvetic informs all our lives are quite fascinating.
Helvetica is a humorous film that combines a series of interview clips
with a variety of often rather quirky graphic font designers with shot
of various street signs and corporate logos. The film provides a great
deal of insight into the role of the Helvetica font in shaping Western
culture. Helvetica is both entertaining and informative in that it
provides great insight into a ubiquitous aspect of modernity about
which most of us are completely oblivious. I hope that many people get
the opportunity to see this unusual and insightful film, because it
opens a fascinating window for better understanding our society. Since
versions of Helvetica are also the default font on most computers, many
of us type in Helvetica constantly without even realizing it.
As I walked home from the film, I couldn't help noticing that many of
the street signs in Austin appeared to be in Helvetica.
Tags for Helvetica Full Movie
, Bruno Steinert
, Erik Spiekermann
, Hermann Zapf
, Jonathan Hoefler
, Leslie Savan
, Manfred Schulz
, Massimo Vignelli
, Matthew Carter
, Michael Bierut
, Mike Parker
, Otmar Hoefer
, Rick Poynor
, Tobias Frere-Jones
, Wim Crouwel
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