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This documentary is shown on Sundance, and is a very interesting study
of Dr. Emmanuel Bronner, a former Rabbi and chemist, and also a man who
had been diagnosed with a form of manic depression and even
institutionalized in the earlier part of his life.
His son takes us through the history of this unusual liquid soap,
invented by Dr. Bronner on a now billion dollar enterprise, overseen by
C.F.O. Trudy Bronner, and several of Bronner's grandsons.
My father used to purchase this in the health food stores in the
1970's. It had strange labels with the ABC's of morals, religion and
virtue; as a child it was funny to read. The All-One philosophy he
writes of is very intriguing. (Yes; you can even buy this at Kroger
supermarkets in Ohio; I checked!).
This documentary recounts the how and why of Dr. Bronner, why he
invented this natural Castile soap. A former chemist, the soap was
revolutionary for the time, as it contained no chemicals and came in
different fragrances. Peppermint, almond, and even more natural
fragrances. I can even remember the blue labels and the different
Toward the last half of the show Dr. Bronner's son visits the Illinois
mental institution, bringing samples of the soap for the workers. At
the time Dr. Bronner was committed, he was speaking at the University
of Illinois, and the Dean had him arrested for his rantings. Overall a
very interesting documentary which reflects the unusual life of Dr.
Bronner, and how his creativity and passion led to the marketing of his
philosophy, and soap. Congratulations to his family and the writer of
this documentary, an interesting commentary on unusual people, and how
they sometimes are the most creative and inventive, and have a great
deal to contribute to society. 10/10.
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